Imagine this: You’re curled up on the couch, hook in hand, yarn dancing between your fingers, creating something beautiful out of nothing. A cozy blanket. A whimsical amigurumi. A delicate lace shawl. You love every minute of it. But what if, one day, you could turn that quiet joy into real income—without ever quitting your passion?
The truth? Thousands of crocheters are already doing it. Not just selling patterns on Etsy, but building full-time businesses around their blogs and YouTube channels. And you don’t need to be a celebrity crafter to join them. All you need is consistency, authenticity, and a little strategy.
In this guide, we’ll walk you through how to monetize your crochet blog or YouTube channel—step by step, without the fluff. Whether you’re just starting out or have been posting for months but still aren’t seeing results, you’ll find practical, real-world methods that actually work. We’ll cover affiliate marketing, sponsored content, digital products, ad revenue, and even how to turn your love of yarn into a membership community.
No magic formulas. No get-rich-quick schemes. Just proven, ethical ways to earn money doing what you already love.
Let’s dive in.
Turn Your Passion Into Passive Income With Affiliate Marketing
Here’s the secret most beginners miss: You don’t need to sell anything yourself to start making money.
Affiliate marketing is like being a trusted friend who recommends the perfect yarn brand—and gets paid when others buy through your link. It’s simple, low-risk, and fits perfectly with crochet content.
Start by joining programs from brands you already use and love. Think WeCrochet, Lion Brand Yarn, KnitPicks, or even Amazon (for hooks, stitch markers, or project bags). Each gives you a unique tracking link. When someone clicks your link and buys, you earn a commission—often 5% to 15%.
But here’s the key: Don’t just drop links. Be genuine.
For example, if you’re making a tutorial on “How to Make a Cozy Winter Beanie,” mention:
“I’ve used Lion Brand’s Wool-Ease Thick & Quick for this project because it’s soft, affordable, and washes beautifully. I’ve linked it below so you can grab the same color I used.”
That’s it. No hard sell. Just helpful advice with a little bonus for you.
Pro tip: Use tools like ShareASale, Rakuten Advertising, or Amazon Associates to find programs. Track your clicks with Bitly or Pretty Links to see what’s working.
One crocheter I know, Sarah from Hooked on Happiness, started with just 3 affiliate links in her blog’s “Supplies I Love” page. Within 6 months, she was earning $800/month—passively—just by writing honest reviews and linking to products she genuinely used.
Affiliate marketing isn’t flashy, but it’s reliable. And the best part? It keeps earning while you sleep.
Build Trust (and Revenue) With Sponsored Content
Now, let’s talk about the next level: sponsored posts and videos.
This is when a brand pays you directly to feature their product in your content. Maybe it’s a new line of eco-friendly yarn, a set of ergonomic hooks, or even a crochet pattern app.
But here’s the catch: Brands don’t pay for views. They pay for trust.
So before you even think about pitching yourself, you need to build credibility. That means:
- Posting consistently (at least once a week)
- Engaging with comments
- Showing your personality (yes, even if you’re shy!)
- Creating high-quality visuals (good lighting, clear close-ups)
Once you have 1,000–5,000 monthly visitors (blog) or 1,000–10,000 subscribers (YouTube), you’re ready to reach out.
Start small. Send a friendly email to indie yarn dyers or crochet tool makers. Say something like:
“Hi [Name], I’m [Your Name], a crochet creator with a growing audience of passionate makers. I’ve been using [their product] in my recent tutorials and love how [specific detail]. I’d love to create a dedicated video/post showcasing it—would you be open to a collaboration?”
Many small businesses are desperate for authentic voices. They’ll often pay $50–$300 per post or video, especially if you include a discount code for your audience (which helps them track sales too).
Pro tip: Always disclose sponsorships with #ad or “Sponsored by…” It’s the law (FTC guidelines), but more importantly, it keeps your audience trusting you.
One YouTube crocheter, Mia from Stitch & Soul, landed her first sponsorship after just 8 months. She made a video titled “10 Crochet Hooks That Actually Feel Good in Your Hand” and featured a small Canadian brand. The video got 42,000 views. The brand sold out of their entire stock in two weeks. They offered her $500 for a follow-up—and now she’s their go-to creator.
Your voice matters. Don’t wait until you’re “big enough.” Start now—with sincerity.
Create Digital Products That Sell Themselves
Here’s the game-changer: You don’t have to make physical products to make money.
Digital products are your secret weapon.
Think: downloadable crochet patterns, video tutorials, printable stitch guides, or even a “Beginner’s Crochet Starter Kit” with 5 patterns, a supply checklist, and a troubleshooting PDF.
These cost you nothing to produce after the first hour of work—and you can sell them forever.
Let’s say you create a pattern for a “Cozy Cat Sweater” that takes you 4 hours to write and test. You sell it for $6 on Etsy or your own website. If 10 people buy it in a month? That’s $60. If 50 people? $300. And you didn’t ship anything. Didn’t pay for inventory. Just created something once—and let it work for you.
Platforms like Gumroad, Payhip, or Etsy make selling digital files easy. You can even bundle patterns: “10 Amigurumi Animals Pack” for $15. People love bundles.
And here’s the kicker: Your blog or YouTube channel becomes your storefront.
In a YouTube video, say:
“I’ve got a free pattern for this exact owl on my blog—but if you want the full printable version with step-by-step photos and sizing tips, I’ve made a $4 PDF you can grab right from the link below.”
On your blog, add a simple “Download Pattern” button under each tutorial.
One blogger, Lena from The Crochet Loft, started by offering one free pattern to grow her email list. After 3 months, she turned 5 of her most popular patterns into paid PDFs. Within a year, she earned over $12,000 from digital sales—on top of her ad revenue.
Digital products scale. They’re yours. They never expire. And they turn casual readers into loyal customers.
Start small. One pattern. One guide. One mini-course. Then build from there.
Unlock Ad Revenue With Google AdSense (And Other Networks)
Let’s be real: If you’re running a blog or YouTube channel, you’ve probably heard of AdSense. But most people set it up and forget it—then wonder why they’re not earning anything.
Here’s the truth: AdSense alone won’t make you rich. But combined with quality content and traffic, it becomes a steady income stream.
For blogs: You need at least 10,000 monthly page views to start seeing meaningful earnings ($1–$5 per 1,000 views, depending on niche). Crochet is a high-value niche—yarn lovers spend money, so advertisers pay more to reach them.
For YouTube: You need 1,000 subscribers and 4,000 watch hours in the past year. Then you can join the YouTube Partner Program. Earnings vary, but most crochet creators earn $3–$8 per 1,000 views.
But here’s the trick: Don’t just rely on ads.
Use them as a bonus—not your main income.
Place ads strategically:
- On your blog, put one ad after the first paragraph and one at the end of the post.
- On YouTube, use mid-roll ads in videos over 8 minutes long.
And don’t be afraid to explore other networks like Mediavine (requires 50,000 sessions/month) or AdThrive (requires 100,000 pageviews). They pay 2–3x more than AdSense.
Pro tip: Create “evergreen” content—tutorials that stay relevant forever. “How to Crochet a Granny Square” will get searches for years. “How to Make a 2025 Trendy Bag” might only trend for 6 months. Focus on the timeless stuff.
A friend of mine, Dave, runs a blog called Crochet for Beginners. He writes 1–2 posts a week, mostly on foundational skills. After 18 months, he hit 45,000 monthly views. His AdSense earnings? Around $900/month. And that’s just from ads.
Imagine adding affiliate links and digital products on top of that.
That’s the power of stacking income streams.
Build a Community That Pays You Back
Here’s something most creators overlook: People don’t just want patterns. They want connection.
Think about it: When you watch a crochet video, you’re not just learning a stitch. You’re being invited into a world of calm, creativity, and belonging.
That’s why the most successful crochet creators aren’t just teachers—they’re community builders.
How? Start a private Facebook group or a Patreon membership.
- In your Facebook group, offer weekly Q&A sessions, exclusive pattern sneak peeks, and a space for members to share their progress.
- On Patreon, offer tiers: $3/month for early access to patterns, $10/month for monthly printable guides + video tutorials, $25/month for a personalized stitch guide.
One creator, Jess from The Cozy Hook, launched a Patreon with just 200 YouTube subscribers. She offered one free pattern per month to members. Within 4 months, she had 320 paying members. Monthly income: $1,200.
And here’s the beautiful part: Your audience feels seen. They’re not just buying a product—they’re investing in your journey. That loyalty turns into long-term revenue.
You don’t need thousands of followers to start this. You just need 50 people who truly love what you do.
Ask yourself:
“What would make my most loyal viewers say, ‘I wish I could support you more’?”
Then create a way for them to do it.
Final Thoughts: Your Craft Has Value—Let the World See It
Let’s pause for a moment.
You didn’t pick up a crochet hook because you wanted to be rich. You did it because it soothes your soul. Because the rhythm of the yarn, the click of the hook, the slow creation of something beautiful—it’s therapy.
But here’s the quiet truth: You don’t have to choose between passion and profit.
Monetizing your crochet blog or YouTube channel isn’t about selling out. It’s about honoring your craft by making it sustainable. It’s about turning hours of quiet work into income that lets you buy more yarn, take a weekend off, or even quit your 9-to-5.
You’re not just a crafter. You’re a creator. A teacher. A storyteller.
And the world needs more of that.
Start small. Be consistent. Be real.
Pick one monetization method this week—maybe affiliate links in your next blog post. Or upload a simple pattern to Etsy. Or ask your YouTube subscribers what they’d pay for.
You don’t need to do it all at once.
Just start.
Your Turn: What’s Stopping You?
I’d love to hear from you.
👉 Which monetization method are you most excited to try first?
👉 Have you already made money from your crochet content? What worked for you?
Drop a comment below—your story might be the spark someone else needs to start their own journey.
And if this guide helped you—even just a little—please share it with one other crocheter who’s dreaming of turning their hobby into something more.
Because your yarn, your hooks, your creativity… they matter.
Now go make something beautiful—and let the world pay you for it.
Happy hooking,
Your fellow yarn lover 🧶💛
Luiza Santos is a passionate crochet and knitting enthusiast who finds joy in transforming simple yarn into meaningful, handmade creations. With a deep love for texture, color, and craftsmanship, she believes every stitch carries a story. Luiza brings warmth, creativity, and years of hands-on experience to everything she makes, inspiring others to discover the beauty of fiber arts.
