You spent hours crafting that perfect amigurumi unicorn—each stitch deliberate, each color chosen with care. You took the photo. You posted it. And… crickets.
Sound familiar?
You’re not alone. Thousands of talented crocheters around the world pour their hearts into handmade creations—yet struggle to turn their passion into a recognizable brand. The truth? Your crochet skills are amazing. But if no one sees them, they don’t grow. And in today’s digital world, social media isn’t just a bonus—it’s your storefront, your community hub, and your biggest marketing tool.
This article isn’t about buying ads or chasing viral trends. It’s about building a real, relatable, and resonant crochet brand using authentic, sustainable social media strategies that actually work. Whether you’re selling patterns, custom orders, or just sharing your joy with the world, these steps will help you connect with the right people—without burning out.
We’ll walk through four powerful pillars: showing your process, building community, telling your story, and staying consistent without perfectionism. You’ll learn how to turn casual scrollers into loyal customers—and how to enjoy the journey while you do it.
Let’s get started.
Show Your Process: The Magic Behind the Stitch
Have you ever watched a TikTok video of someone turning a ball of yarn into a lifelike octopus in 60 seconds? It’s mesmerizing. And it’s not because the crafter is a wizard—it’s because we love seeing how things are made.
People don’t just buy crochet items. They buy the story, the time, the care. That’s why process content is your secret weapon.
Instead of just posting the finished product—show the messy middle. Film your hands working the hook. Time-lapse the first 10 rows of a blanket. Snap a photo of your yarn stash chaos before you start. Post a “mistake and fix” reel where you accidentally dropped a stitch and saved it.
Why this works:
A 2023 survey by Etsy found that 78% of buyers said they were more likely to purchase from a seller who shared behind-the-scenes content. Why? It builds trust. It humanizes your brand. When someone sees you struggle, laugh, and keep going—they feel like they’re part of your journey.
Try this simple tactic: The 3-2-1 Rule for Posts.
For every 3 finished pieces you post, share 2 process clips (even if they’re shaky!), and 1 personal moment (your coffee cup beside your yarn, your cat stealing your hook, etc.).
One crochet artist, @CrochetWithClaire, went from 500 to 25K followers in 8 months by posting “Crochet Diaries”—short videos of her working while talking about her day. One video, where she crocheted while crying after a tough breakup, got 1.2 million views. Not because it was polished—but because it was real.
You don’t need fancy lights or a studio. Your phone, natural light, and honesty? That’s your superpower.
Build Community, Not Just a Following
Let’s be honest: having 10,000 followers who never comment is pointless. What you want is 500 people who show up.
Social media isn’t a megaphone. It’s a campfire.
Start by engaging like a friend, not a brand. Reply to every comment. Ask questions in your captions: “What’s your favorite stitch right now?” or “Which color should I use next—lavender or seafoam?”
Create a branded hashtag—like #MyCrochetCove or #StitchWithSam—and encourage your customers to use it. Then, reshare their posts. Tag them. Celebrate them. When someone shares a photo of your hat on their toddler, reply with: “Look at that little sunshine wearing your magic! 🌞 Thank you for letting me be part of your day.”
Community thrives on reciprocity.
Join niche Facebook groups like “Crochet Lovers Unite” or Instagram hashtags like #CrochetCommunity. Don’t just drop your link. Offer value: answer a question about tension, recommend a good yarn brand, or share a free pattern tip.
One of my favorite examples? @TheCrochetNook. She hosts a weekly “Stitch & Chat” live session every Thursday night. No sales pitch. Just 30 minutes of people sharing their projects, asking for help, laughing at dropped stitches. She’s built a tribe. And guess what? Her pattern sales have tripled—not because she advertised, but because people feel connected to her.
Pro tip: Use Instagram Stories’ poll and question stickers every day. “Which should I make next?” “Do you prefer granny squares or filet crochet?” It’s low-effort, high-engagement magic.
Remember: People don’t follow brands. They follow people who make them feel seen.
Tell Your Story: Why You Crochet (And Why It Matters)
Here’s a truth no one tells you: People don’t buy what you make. They buy why you make it.
I met a woman named Lena last year at a craft fair. She sold the most beautiful baby blankets—soft, intricate, each one unique. I asked her how she got started.
She paused. Then said, “My daughter was born premature. I couldn’t hold her for weeks. So I crocheted. Every night, I made one stitch for every minute I couldn’t hold her. When she came home, I gave her the first blanket. Now, I make them for other parents who need a little hope.”
That’s not just a business. That’s a legacy.
Your story doesn’t have to be dramatic. Maybe you crochet to quiet your anxiety. Maybe it’s your way of honoring your grandma. Maybe it’s your escape after a long day of remote work.
Whatever it is—share it.
Post a “My Crochet Why” carousel. Three slides:
- A photo of you as a kid with your first hook.
- A quote: “Crochet saved me during my darkest year.”
- A current photo of you smiling with your latest project.
People connect with vulnerability. They remember stories. They remember you.
A study by HubSpot found that 72% of consumers say they choose brands based on shared values. When you show your “why,” you attract customers who aren’t just buying a hat—they’re buying into your world.
Try this: Every month, pick one story to share. Not a sales post. Just a heartfelt caption.
“Today, I crocheted while listening to my favorite song from college. It reminded me why I started this. I’m not just making things—I’m making memories.”
That’s the kind of post that gets saved. Shared. Commented on. Remembered.
Your story isn’t just background noise. It’s your brand’s heartbeat.
Stay Consistent (Without Being Perfect)
Let’s talk about the biggest myth in social media: You have to post every day.
Nope.
You have to post consistently—and that’s different.
Perfection is the enemy of progress. If you wait for the perfect lighting, the perfect caption, the perfect angle—you’ll never post.
Instead, aim for sustainable rhythm.
Here’s a simple plan that works for busy makers:
- Monday: Share a finished piece (beautiful photo).
- Wednesday: Post a quick 15-second process video.
- Friday: Ask a question in Stories.
- Sunday: Share a personal reflection or story (no product, just you).
That’s four posts a week. Not overwhelming. Not exhausting. Just real.
Use tools like Canva (free templates for Instagram posts), CapCut (easy video editing), or even your phone’s built-in timer to batch-create content on a Sunday afternoon. Make 3 posts at once. Schedule them with free tools like Meta Business Suite (for Instagram and Facebook) or Buffer.
And here’s the golden rule: Consistency > Frequency.
It’s better to post once a week with soul than five times a week with stress.
Take Sarah from Oregon. She’s a single mom who works two jobs. She posts one carousel every Friday. It’s always her holding her latest piece, with a short caption about her week. Her engagement? Higher than many creators posting daily. Why? Because her audience knows: She’s real. She’s there. And she cares.
You don’t need to be everywhere. You just need to be present.
And if you miss a week? That’s okay. Say so. “Took a break to recharge—back with a new blanket next week. Thanks for waiting.” People respect honesty more than forced content.
Final Thought: You’re Not Just Selling Yarn. You’re Selling Belonging.
Think about the last time you bought something handmade. Was it just about the item? Or was it about the person behind it? The smile in their photo. The story they told. The feeling that you were part of something gentle, slow, and real?
That’s what you’re offering.
In a world of fast fashion and mass production, your crochet brand is a quiet rebellion. A reminder that beauty takes time. That care matters. That hands that create can heal, connect, and inspire.
You don’t need millions of followers to make an impact.
You just need to show up—with heart.
So go ahead. Post that imperfect reel. Share your doubt. Ask for advice. Celebrate your wins—big or small.
The right people are waiting. Not for perfection.
But for you.
Your Turn: Let’s Grow Together
Now I want to hear from you.
👉 What’s one social media post you’ve been afraid to make?
Maybe it’s showing your messy workspace.
Maybe it’s admitting you’re tired.
Maybe it’s sharing why you crochet when no one else understands.
Drop it in the comments below. I’ll reply to every single one.
And if this article helped you—even a little—please share it with another crocheter who needs to hear this. Because no one should feel invisible while creating something beautiful.
Your hands made this.
Now let your voice be heard.
💛 Stitch on, friend. The world needs your yarn, your story, and your heart.
Luiza Santos is a passionate crochet and knitting enthusiast who finds joy in transforming simple yarn into meaningful, handmade creations. With a deep love for texture, color, and craftsmanship, she believes every stitch carries a story. Luiza brings warmth, creativity, and years of hands-on experience to everything she makes, inspiring others to discover the beauty of fiber arts.
